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Frida Giannini (born in Rome, 1972) is an Italian fashion designer. She was the creative director of the Italian fashion house Gucci from 2006 to 2014.MATTHEW SCHNEIER After Frida Giannini’s Departure, a Brand-New Men’s Collection at Gucci nytimes.com JAN. 20, 2015
In 2002, Giannini joined Gucci as design director of handbags. In 2004, she was appointed to head women's accessories when Tom Ford departed the company. At the time, Gucci stores focused its inventory on the "GG" monogram canvas bag. Giannini attempted to change Gucci's style from Tom Ford's designs by drawing from Gucci's heritage. Based on the 1960s Grace Kelly scarf, she developed the "Flora" collection of colorful bags. The collection was not well received by critics. In 2006, Women's Wear Daily commented: "Trends do not start here." However, Flora proved to be Giannini's first commercial success, and she applied the style to other accessories, including ballet shoes. In 2006, Giannini was promoted to Creative Director for the entire Gucci label.
Giannini continues to design from heritage. For example, the 2010 Winter Men's line was noted for influences from Gucci's equestrian history. However, Giannini says, "I don't think it is a nostalgic collection, but heritage is good for me—going back to the archives, but looking forward to the future." In 2011, she created, in collaboration with Lapo Elkann, the Fiat 500 by Gucci, a special edition of the Italian car. She was credited for softening Gucci's brand proposition from Tom Ford's porno-chic to sensual, with hints of Art Nouveau and fin de siècle, and to have introduced the brand's androgynous stance that Alessandro Michele later fully developed.
On 12 December 2014 Kering SA announced Frida Giannini and Patrizio di Marco will be leaving the company. Giannini saw the fall/winter collection through to the Milan Fashion Week and departed in early 2015. Her successor is Alessandro Michele.Bridget Foley Gucci Confirms Alessandro Michele as Creative Director Women's Wear Daily January 21, 2015
Giannini has been a member of the board of Save the Children since 2017,Alessandra Turra (July 24, 2017), Frida Giannini Joins Save the Children Board Women's Wear Daily. for which she has made field trips to Jordan and Syria.Elizabeth Paton (September 24, 2018), Life After the Runway New York Times. For a humanitarian project in partnership with retailer OVS in 2018, she created a Christmas capsule collection of sweaters benefiting Save the Children.Martino Carrera (November 20, 2018), Frida Giannini Designs Charitable Christmas Jumpers for OVS Women's Wear Daily.
Giannini collects , with her collection currently at 8,000.
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